Introduction
Going public is one of the biggest milestones in a company’s growth journey. But an Initial Public Offering (IPO) isn’t just about selling shares — it’s about regulatory readiness, strategic positioning, and building investor trust. The process is intensive and multi-layered, especially in the Indian market governed by SEBI (Securities and Exchange Board of India).
In this blog, AMG Corporate Avenues breaks down the entire IPO journey into simple, actionable steps — with insights gained from guiding companies through IPOs across sectors.
What Is an IPO?
An IPO is when a privately-held company offers its shares to the public for the first time through a stock exchange. This allows the company to:
Raise capital for expansion
Improve market visibility
Create liquidity for early investors
Strengthen its brand and valuation
But before ringing the stock market bell, there’s a lot of groundwork to be done.
Step-by-Step IPO Preparation Guide
Step 1: Assess IPO Readiness
Before you jump in:
Is your company profitable (or close to)?
Are your financials clean and auditable?
Do you have a compelling growth story for investors?
Is your compliance & governance structure strong?
AMG Insight: Many companies fail IPO due diligence because they overlook small governance issues early on.
Step 2: Build a Strong Advisory Team
You’ll need:
A merchant banker
Registrar to the issue
Legal advisor
Auditor
SEBI-registered corporate advisory partner (like AMG)
Each has a defined role. AMG coordinates with all stakeholders and ensures there are no delays.
Step 3: Conduct Financial Audit & Clean-up
Your books must be:
Accurate, reconciled, and audit-ready
Compliant with Indian Accounting Standards (Ind AS)
Free of tax anomalies, hidden liabilities, or pending statutory dues
AMG Role: We run a mock due diligence and fix red flags before external audits begin.
Step 4: Prepare DRHP (Draft Red Herring Prospectus)
This is the official document submitted to SEBI and investors. It includes:
Company background
Risk factors
Financial statements
Management details
Use of funds
AMG ensures this document tells a compelling investor story — not just a legal one.
Step 5: SEBI Filing & Review
SEBI will review your DRHP. They may request clarifications or ask for changes. You must respond on time — delays can derail your IPO timeline.
With AMG by your side, you’re already prepared — because we simulate this process internally.
Step 6: Investor Roadshows
This is where your leadership meets potential investors (institutions, HNIs, retail).
You pitch your vision, answer questions, and build credibility.
AMG helps you prepare:
Presentation decks
Financial forecasts
Valuation models
Q&A briefings
Step 7: Pricing, Allocation & Listing
Finally, based on demand:
You fix the share price
Allocate shares
List on the stock exchange (NSE/BSE)
Congratulations — you’re now a public company!
Common Mistakes to Avoid
Rushing into IPO without governance foundation Underestimating SEBI review timelines Inadequate due diligence or outdated audits Poor investor communication during roadshows
Why Choose AMG Corporate Avenues for IPO Advisory?
At AMG, we don’t just consult — we lead the entire IPO journey. From structuring to listing, our experts ensure:
SEBI-ready compliance
Strategic capital structuring
Document & due diligence management
End-to-end coordination with bankers, legal teams & registrars
Investor communication support
Whether you’re a startup planning future listing or an established company ready to go public, we’ve got you covered.
Quick Checklist: Are You IPO Ready?
3+ years of financial history Clean tax & audit records Defined promoter & board structure SEBI-compliant governance Vision for future growth
If not, don’t worry — that’s what AMG is here for.
Final Thoughts
Preparing for an IPO is complex — but with the right advisory partner, it becomes a well-guided, streamlined process. At AMG Corporate Avenues, we’ve helped companies unlock public market potential while avoiding costly delays.
Thinking IPO? Let’s talk.
We’ll simplify your listing journey — from paperwork to public.